How we Reinvent Consultancies in the Age of AI
- Mark Pohlmann
- Feb 26
- 2 min read
To stay competitive, consultancies must go beyond just using AI tools—they need to unlock new value streams for their clients. And here’s the biggest opportunity right now: data monetization as a service.
Data Is the New Currency—But Who’s Tapping Into It?
Companies are sitting on a goldmine of untapped data. AI can process, refine, and turn this data into marketable products. But raw data alone isn't enough—companies need consulting to guide them through the transformation:
Which data has real commercial potential?
How can it be structured for AI models?
What monetization strategies make sense?
This is where consultancies step in—not just as campaign managers but as strategists who turn data into revenue.
Kaia's Team + Shopify: The Ultimate USP for Your Clients
Data only becomes valuable when it’s accessible. Kaia's Team offers chat-based access to internal business data for employees, partners, or customers—no complex integrations, no IT bottlenecks.
The real game-changer? Our Commerce integration allows to sell data like a product—fully automated, with built-in payment processing. This is an industry-first, offering a seamless path from data to revenue.
Your Opportunity as an Consultancy: Become a Business Enabler
That embrace this shift can offer high-value, strategic services:
Identifying and qualifying valuable data – What datasets have real market potential?
Preparing data for AI models – So it can be leveraged in chatbots, automation, and analytics.
Developing monetization strategies – Helping clients go beyond traditional marketing.
MAVENS: Partner for End-to-End Solutions
Of course, transformation requires more than just strategy. Kaia's mothership MAVENS ensures success by handling the marketing & sales needed for data-driven business models. That means your clients not only get a blueprint from you, but they also have the execution muscle to scale and profit from their data.
The Time to Act Is Now
The opportunity is here—but not forever. Consultancies that reposition themselves as data strategists and business enablers will be the ones to thrive. With Kaia's Team and MAVENS, consultancies can transform from marketing service providers into growth architects.
Are you ready to reinvent for the AI era? Let’s talk.